Article by FTG Contributor Robert Beach
Videogames, we can see them, hear them, interact with them, now we can smell them? Epic-Scents is a newly developed company revolving around video games and their popular characters as air fresheners. No wait! It’s much more than improving the aroma of your vehicle, Epic-Scents is about specially formatted smells toward products for the household, personal care, and promotional use.
“Using exciting artwork and characters from the videogame industry, we form a product image that will make both licensors and gamers proud to display our products. As gamers ourselves, we know what people want to see in a product, and we make sure to keep the fans in mind throughout the development process… With over 40 years of experience in the fragrance industry behind us, we bring a wealth of knowledge to product development.”
Coming Fall of this year, Epic-Scents has partnered with Capcom (acquired licensing rights) to take in the aura of the blue bomber and other popular Capcom figures. Hot Dog! Now we can actually get the essence of an oiled up robot firing a smoldering concentrated cannon in the comforts of own home. Sounds magnif- no, smells magnificent! Right!? Take a gander of the picture to read for Mega Man’s and Proto Man’s scents. If the provided the photo isn’t clear to read, then my “superior” vision has deciphered the blurry text below.
Mega Man – COOL RUSH, scented air freshener
Proto Man – APPLE CINNAMON scented air freshener
This cross market synergy isn’t totally new to the gaming realm. Recently, Mario had been in awful chewable form and Angry Birds is pushing it further with ipod cases, bag clips, and pillows. It’s sort of good to see Capcom join them, by slapping on their gaming icons to personal care products, so we can buy out of sheer curiosity. We’ve had comic book and TV show properties do this radical and shameless promotion before, soon we’ll find out the upcoming products Epic-Scents will reveal to us all. Calling it now! Umbrella branded T-Virus toothpaste!? Guile branded Deodorant!?
As long as they make a fragrance suited for Street Fighter’s finest gentleman, Dudley, I’m content. Please join me in making dumb Capcom related “personal care” jokes in the comments, I could use the laughs.
Sources – PR / Epic Scents
